No Second Chance! Yes, this is what happens when you have an e- commerce store which lacks fundamental UX issues since the competition be...
Yes, this is what happens when you have an e- commerce store which lacks fundamental UX issues since the competition between e- commerce websites is much high.
It’s the availability that influences whether the users move faster or not, meaning if they don’t get what they are looking for in the twinkling of an eye they move to the next one. And here you are left with another customer loss.
Now, it’s no rocket science to understand the disastrous effects it could bring to your e-commerce site if this happens at a continuous rate. So, better you prepare E-commerce site with such usability that it can do the job in one chance.
Here are the 6 most basic usability issues that you shouldn’t ignore:
1. User-Friendly Navigation
Most of the users choose an e-commerce site which offers easy navigation. Remember, website navigation includes every little design element you’ve placed on your site. So make sure your customers get what they are seeking for in the right place. We all have a built-in affection for familiarity. So it’s safe to follow some common conventions.
At Order and Save website, we can notice horizontal navigation on the top of the site and vertical navigation on the left side of the page.
For an e-commerce site, categorisation is the most crucial part because if they can’t find it they can’t buy it. So chose your parent categories carefully and label it with a relevant text, and only create subcategories when it’s really necessary. Because by overdoing it, you may confuse the customer.
Make an individual page if it demands so & add it to the menu bar. Always ensure an easy return to home page and a direct way to go the shopping cart from each page, and of course the contact info, let them find it quickly.
2. A Proper Product Array Exhibition
Display the products in a way in your E-commerce site so that it succeeds to attract users every time and serve the root purpose – “sale of products”. To achieve this, the first thing you need is high-quality images of all your products and the very next important thing is to provide concise product information.
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Jason Gordon @JasonGordons5 Ways To Optimize Product Pages With Website Usability http://ow.ly/9i2U305aeWj#WebsiteDesign
2:54 PM - 15 Nov 2016
5 Ways To Optimize Product Pages With Website Usability
Sometimes having a well-designed store doesn’t necessarily translate to higher conversion rates. Your customers will appreciate the design, sure, but ultimately they’re there to buy a product and if...strongsocial.ca
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Let the users know what they are buying and whether they want it or not. Failing to do so means, redirecting your potential customer to your next competitor.
Harrys showcases a product with appealing image, precise product details and relevant purchase credentials
3. Breadcrumb Navigation – Make it Easy to Backtrack!
Do you know how many customers bounce from the middle of a buying process? A LOT!
Breadcrumb navigation break-down any process into easier steps which helps your customer to stay on track whenever working on a multistep process. It also gives a lot of flexibility like they can go back to any step and edit anything they want without the hassle of starting it over.
A perfectly panned-out breadcrumb navigation doesn’t let user feel lost, rather enables seamless browsing.
Careful! Data (user inputted once) shouldn’t be lost when they come back to the tab from where they started to backtrack because customers feel the same disappointment as starting it over again. So this little effort can save you from a huge loss.
4. Convenient Shopping – No Forced Registration
Nothing irritates a customer more than a forced sign-up or registration. Play it smart, don’t push the users too much at the beginning. Allow guest users to purchase products without any registration and afterwards convince them by informing about the benefits of a registered user.
The Home Depot smartly implements both the guest checkout and registered user checkout.
This strategy has a great return gift – a high rate of customer retention followed by a boost in a sale.
5. Customized & Automated Search Field
Adding a search option in your e-commerce site, save your customer’s time and help them to find what they are looking for. No one wants to go from pages after pages and see all your products to find something.
The searching process becomes faster if you provide customised or categorised search. It gives the flexibility to the user to filter a search according to their requirement like brands, price range etc. Last of all, add the automated search facility like Google does, and complete the sentence before your customers finish it.
6. Loading… Loading… Loading…
You can lose a sale merely within a second. How scary is that?
Don’t forget we live in an advanced tech world which gives us the opportunity to get what we want in a flashing mood and thus made us not a very patient breed. So, you better build your e-commerce site using an appropriate development platform with an optimized code.
When you are done with all these issues be ready to rule the e-commerce industry!
About the Author
Liakat HossainLiakat Hossain is a content marketing professional at WebAlive, a company that provides web design, development and online marketing... (show bio)
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