How to run a profit-centric SMS marketing campaign?

In order to rake in profits from SMS marketing, the campaign execution has to be well thought out and triggered in a meaningful manner. E...

In order to rake in profits from SMS marketing, the campaign execution has to be well thought out and triggered in a meaningful manner. Explore the 5 components which when incorporated into SMS marketing strategy poised to offer rich dividends.
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The importance of strategic timing

Many ignore this crucial component of timing. As far as this technique of marketing is concerned, appropriate timing of the message is what that will yield success, subsequently enabling businesses to increase its profit. The campaign and its execution ought to be strategically planned after taking several factors into consideration, most specifically an in-depth understanding of the behavior of the target audience group. The importance of an appropriate timing is to ensure that the message gets increased visibility amongst the target audience group, which amplifies the scope of greater conversion.

For an SMS marketing executed with an objective to generate leads, the goal is to make readers click through the link and fill in the form. When this objective is met, the campaign is undoubtedly a successful one. However, it is poised to be successful only when the message is triggered at the right timing. So, how to get the timing right? It is only through an understanding of your target prospects.
Response-prompting content

It is where your brand should strive to showcase a difference. If the message is not said in a concise and reader-friendly manner, it's of no benefit to readers and subsequently, your campaign will be a flop one. It is the essence of content that is going to add value to your campaign. Perhaps, content acts as a catalyst in driving profit to the campaign. The content should prompt readers to take action in the shortest span of time. Hope you are aware of the fact that, text messages are generally read within 3 minutes.

Another important point to be noted is that with SMS marketing you are targeting a very focused audience. And, hence the right message has to be triggered at the right time since this will guarantee maximum profit generation from the campaign. Captivating the target audience through effective content is poised to create a lasting impression, subsequently increasing the brand engagement rate.
In tune with the business objectives

SMS campaign executed should be in tune with the objectives of the business. The business goals have to be promoted and highlighted in any text campaign and through businesses should strive to increase the profit margin. In many cases, SMS marketing is done to increase the customer base and to promote discounts or offers. Do not attempt to achieve more than one single objective per SMS campaign, as this will nullify the core essence of the campaign. Ensure that the newly built SMS marketing strategy offers better ROI by analyzing the results of the campaign. If in the case, it is not up to the expected level, it is high time to revisit the strategy.
Strive to achieve visibility

None will ignore to look at the text message received in the inbox. Hence, irrespective of whether you are running a promotional offer or not, stay in touch with your regular customers by sending SMS on a regular basis. According to statistics, text messages have extraordinary open rates when compared to emails. The foremost objective of SMS marketing is to enhance the visibility of the brand, thereby supporting the business in its efforts to generate profit. Stick to the message what to intend to communicate to the audience and ensure an extra emphasis on that alone. Your messaging should be for a purpose and most predominantly it should benefit your target audience.
Proper segmentation of the target audience

What is the point in doing SMS marketing if you target the wrong audience? It is going to be a total waste of money. Spend maximum effort in understanding your target audience and their preferences. Segment the audience based on age, gender, demographic and their interest towards the product. Once you figure out the audience to be targeted, prepare an SMS marketing strategy through which you are able to meet the goals of the campaign subsequently adding values to the growth prospects of the audience. A well-defined SMS campaign can ensure huge revenue-generation for business.


About the Author
Wisoft Solutions

Wisoft solutions is a leading SMS Marketing agency based out of Dubai with a wealth of expertise in offering SMS Marketing solutions. Having... (show bio)