by Art Verdiano #DeleteFacebook is an ongoing campaign which literally suggest what it means – delete your FB account. The movement stemmed...
by Art Verdiano
#DeleteFacebook is an ongoing campaign which literally suggest what it means – delete your FB account. The movement stemmed from a controversy involving the social media giant and how data collected from their platform are being used by big corporations and political parties to influence netizens. The hottest issue involves an analytics company named Cambridge Analytica and how it used private netizens information to push US President Donald Trump’s campaign.
Facebook lost billions in stock value and lots of companies and individuals have already deleted their Facebook account. Elon Musk of Tesla and even Apple made moves synonymous to withdrawal of support for FB. The issue here is not really “target marketing,” which I will explain later, but the loss of trust for Mark Zuckerberg and his company. The term “psychological manipulation” really exist as those who use Facebook can attest that it is addictive to post statuses and read whatever it is on our Wall.
In simple terms, we are affected by Facebook consciously and subliminally. People have a tendency to believe whatever they read on the Internet. We are vulnerable to fake news as most of us are lazy to check actual facts. This is the reason why fake news already brings out their devious message even on the headline alone. And whether we like it or not, these messages have an effect on us and how we perceive and even decide on things. If one is bombarded with messages on their Wall that this product is good, even if it is fake, our tendency is to hold some validity to the claim.
An average FB user spends about 23 minutes every day just checking posts. Admittedly, this is a distraction and actually reduces genuine social interaction. And while Information Technology is a means to speed-up communication, we somehow neglect those who are near us and in plain sight.
Target marketing is the process of identifying a target market – or a group of people – by which a company will want to sell their product. It is essential for any company to know their target market in order to create a marketing plan. So, if you set-up a take-out kiosk, your target market would be a location which is accessible and situated in a highly populated area. This is perfectly normal. It is also normal to gather business intelligence or know what people what they say about your product or service so you can improve them.
What is not normal is that Facebook can be manipulated so that campaign materials or an agenda would be “pushed” on a user’s Wall. Aside from boosting posts or paying FB so more people can see a status or a product, the behavior of the Wall allows advertisers to use Likes and other means to reach more audience.
Would I delete my Facebook? As of the moment, no. I don’t really use it anyway to divulge personal opinion. But I am preparing to find another social media network as Facebook might be forced to shut down.
#DeleteFacebook is an ongoing campaign which literally suggest what it means – delete your FB account. The movement stemmed from a controversy involving the social media giant and how data collected from their platform are being used by big corporations and political parties to influence netizens. The hottest issue involves an analytics company named Cambridge Analytica and how it used private netizens information to push US President Donald Trump’s campaign.
Facebook lost billions in stock value and lots of companies and individuals have already deleted their Facebook account. Elon Musk of Tesla and even Apple made moves synonymous to withdrawal of support for FB. The issue here is not really “target marketing,” which I will explain later, but the loss of trust for Mark Zuckerberg and his company. The term “psychological manipulation” really exist as those who use Facebook can attest that it is addictive to post statuses and read whatever it is on our Wall.
In simple terms, we are affected by Facebook consciously and subliminally. People have a tendency to believe whatever they read on the Internet. We are vulnerable to fake news as most of us are lazy to check actual facts. This is the reason why fake news already brings out their devious message even on the headline alone. And whether we like it or not, these messages have an effect on us and how we perceive and even decide on things. If one is bombarded with messages on their Wall that this product is good, even if it is fake, our tendency is to hold some validity to the claim.
An average FB user spends about 23 minutes every day just checking posts. Admittedly, this is a distraction and actually reduces genuine social interaction. And while Information Technology is a means to speed-up communication, we somehow neglect those who are near us and in plain sight.
Target marketing is the process of identifying a target market – or a group of people – by which a company will want to sell their product. It is essential for any company to know their target market in order to create a marketing plan. So, if you set-up a take-out kiosk, your target market would be a location which is accessible and situated in a highly populated area. This is perfectly normal. It is also normal to gather business intelligence or know what people what they say about your product or service so you can improve them.
What is not normal is that Facebook can be manipulated so that campaign materials or an agenda would be “pushed” on a user’s Wall. Aside from boosting posts or paying FB so more people can see a status or a product, the behavior of the Wall allows advertisers to use Likes and other means to reach more audience.
Would I delete my Facebook? As of the moment, no. I don’t really use it anyway to divulge personal opinion. But I am preparing to find another social media network as Facebook might be forced to shut down.
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