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DTI-Calabarzon brings holiday trade fair in Mandaluyong

by Gladys Pino  November 23, 2019 (Photo courtesy of DTI Calabarzon) IMUS CITY, Cavite -- The Department of Trade and Industry (DTI) ...

by Gladys Pino 
November 23, 2019

(Photo courtesy of DTI Calabarzon)


IMUS CITY, Cavite -- The Department of Trade and Industry (DTI) in Region IV-A (Calabarzon) is bringing the region's unique products this December in Mandaluyong City.

The DTI is calling on all trade-fair enthusiasts looking for the region's unique offerings - from personal gifts, consumer goods, handicrafts, home décor, textiles, fashion, and other local and design-driven goods, to visit its annual trade fair KALAKAL CALABARZON 2019 to be held at SM Megamall in Mandaluyong City.

The trade fair will be staged at the Mega Trade Halls 1 and 2, 5th Level, of the mall's Mega B building from December 4 to 8.

DTI Calabarzon information officer Mia Angeline V. Cortez said Thursday that this annual event, organized in cooperation with the provincial offices of Cavite, Laguna, Batangas, Rizal and Quezon serves as a better venue for the Calabarzon micro, small, and medium entrepreneurs (MSMEs) to continue finding opportunities for business sustainability and growth.

"To continue to find opportunities in expanding the market of new/existing products, and to create, sustain, and strengthen the network and linkages not only with the government stakeholders but also with other private entities," Cortez said in a statement.

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With some 180 expected exhibitors, the fair will focus on showcasing the products of the MSMEs that have undergone DTI’s various product development programs and interventions.

Several new features are added in the fair like the“Choco-Cafeteria Pavilion” featuring the region’s coffee and tablea and a Food Alley featuring the cooked food sector.

There will also be five boot-campers under the Homegrown Brands’ Acceleration Franchise Formation Inception (HAFFI) Program that will also showcase their products, services, and franchise packages plus several training sessions on various topics will be provided, with the support of partner government agencies.

KALAKAL is an annual event by the DTI 4-A to promote the products of CALABARZON MSMEs through showcasing and order-taking activities and to create, sustain, and strengthen the network and linkages not only with government stakeholders but also with other private entities.

For this season, DTI 4-A partnered with the Department of Agriculture, Department of Tourism, Department of Science and Technology, city government of Mandaluyong, One Town, One Product (OTOP) Philippines, and SM Megamall. (PNA)

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