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Lucban locals lend historical charm to "Pulang Araw"

By Nimfa Estrellado Barbie Forteza the lead actress of "Pulang Araw" immerses herself in her character's journey, seamlessly b...

By Nimfa Estrellado



Lucban Locale Lends Authenticity to "Pulang Araw"
Barbie Forteza the lead actress of "Pulang Araw" immerses herself in her character's journey, seamlessly blending into the rich tapestry of Lucban's cultural heritage. (Photo screenshots from Netflix series Pulang Araw)








LUCBAN, Quezon - The captivating war drama series #PulangAraw premiered on July 29, 2024, on the network's Prime line-up, replacing Black Rider has recently been drawing viewers from Quezon province into its gripping narrative, and a key element contributing to the show's immersive experience is its familiar setting.

Specifically, the St. Louis Parish Church and the Roman Catholic Cemetery in Lucban that have played pivotal roles in the series, their historical architecture and solemn ambiance lending an air of authenticity to the war-torn scenes depicted in "Pulang Araw."



Landmarks like St. Louis Parish Church, founded in 1578 and rebuilt in its present Baroque grandeur after a fire in 1733, and the Roman Catholic Cemetery, established in 1848 and featuring a unique chapel built in 1882 to curb the spread of cholera, lend an air of authenticity to the war-torn scenes.

The production team's decision to film on location in the scenic town of Lucban, Quezon, has proven to be a masterstroke, transporting audiences directly into the heart of the story's historical context. Lucban, with its well-preserved ancestral homes, quaint cobblestone streets, and verdant landscapes, provides the perfect backdrop for "Pulang Araw."

This location adds a layer of depth and realism to the narrative, immersing audiences in the tumultuous period of Philippine history. The picturesque setting of Lucban serves as a character in itself, enhancing the storytelling and creating a truly immersive viewing experience for fans of the series.

The production team's commitment to authenticity extends beyond simply choosing a picturesque location. They have meticulously recreated period-accurate sets and costumes, further enhancing the sense of immersion. Every detail, from the architecture to the props, has been carefully considered to ensure that viewers are fully transported to the world of "Pulang Araw."

As Maria Jenifer Babat, Municipal Tourism Officer of Lucban, Quezon, states, "Film tourism will definitely help boost Lucban’s tourist arrival and will stimulate our economy. Just like Netflix’ Pulang Araw shoots that are now gaining trends in social media, it shows effective marketing & promotion that can entice tourists to visit Lucban in the near future."

Babat added, "For sure, our tourist arrival will increase this coming months ahead. This only proves that Lucban is not only rich in cultural and culinary tourism but has a lot to offer in terms of heritage and history."

The local government of Lucban, under the leadership of Mayor Agustin M. Villaverde has been actively promoting the town's attractions and partnering with film productions to showcase its beauty. With the growing interest in Lucban, there is great potential for sustainable economic growth through film tourism initiatives.

According to Babat, the local government is honored to receive recognition for their efforts in promoting Lucban as a tourist destination, and they are committed to continuing their work to further develop the town's tourism industry. The collaboration with film productions is just the beginning of what Lucban has to offer visitors seeking a unique and enriching experience.

The cast, including Barbie Forteza, Sanya Lopez, David Licauco, Alden Richards, and Dennis Trillo, and the crew of "Pulang Araw," have also embraced the opportunity to immerse themselves in Lucban's vibrant community. They have interacted with locals, learning about their traditions and way of life. This firsthand experience has undoubtedly enriched their performances, adding another layer of authenticity to the series.

"Pulang Araw" serves as a testament to the power of location in storytelling. By choosing to film in Lucban, the production team has created a truly immersive experience that resonates with viewers on a deeper level. The town's unique character and historical significance have become integral to the series' narrative, enhancing its emotional impact and leaving a lasting impression.

The success of "Pulang Araw" highlights the importance of preserving historical sites and cultural heritage. Lucban's timeless beauty serves as a reminder of the Philippines' rich past, and the series' popularity demonstrates the value of sharing these stories with the world.

As viewers continue to be captivated by "Pulang Araw," they are also discovering the magic of Lucban. The town's authentic charm, combined with the series' compelling narrative, has created a truly unforgettable experience.

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