Quezon bags Best Booth at 35th Philippine Travel Mart

By Nimfa Estrellado Quezon Province's Best Booth won the Best Booth in the Regional and Provincial Category at the 35th Philippine Trave...

By Nimfa Estrellado

Quezon Province's Best Booth won the Best Booth in the Regional and Provincial Category at the 35th Philippine Travel Mart (PTM), which took place from September 6-8 at the SMX Convention Center in Pasay City. (Photo from Christian Andrew Campomanes Cervantes)

LUCENA CITY, Quezon - Quezon province's captivating showcase, featuring its renowned Lambanog and the unique Tagayan Ritual, charmed visitors at the SMX Convention Center and has won the Best Booth award. This victory underscores Quezon's rich cultural and natural heritage and its ambitious push to become a leading agri-tourism destination.

The province received a significant boost by securing this recognition in the Regional and Provincial Category at the 35th Philippine Travel Mart (PTM) on September 8, 2024, led by the Provincial Tourism Office under Nesler Louies Almagro, Quezon's vibrant display highlighted its famed products and traditions.



This victory strengthens Governor Angelina "Doktora Helen" Tan's administration's focus on agri-tourism. The PTM, the nation's largest annual travel fair, served as the ideal stage to introduce Quezon's hidden gems to a broader audience, reinforcing the province's commitment to sustainable tourism.

This win is a significant boost to Quezon's agri-tourism drive, a key priority of Governor Dr. Helen Tan's administration. The PTM, the country's largest annual travel fair, provided the perfect platform to introduce Quezon's hidden gems to a wider audience, further solidifying the province's commitment to sustainable tourism development.

Almagro expressed gratitude for the recognition, stating, "This award inspires us to further promote Quezon as a premier tourist destination. We thank Governor Tan for her unwavering support and vision."

Quezon Province, known as the "Coconut Capital of the Philippines," boasts a diverse range of attractions that cater to all types of travelers. From the stunning beaches of Cagbalete and Polillo Islands to the majestic Mount Banahaw and the enchanting Villa Escudero Plantations, Quezon offers a unique blend of natural beauty, cultural heritage, and adventure.

The province's rich agricultural landscape also provides ample opportunities for agri-tourism, allowing visitors to immerse themselves in the local farming communities and experience the harvest of various crops, including coconuts, pineapples, and bananas.

The province’s colorful festivals, such as the Pahiyas Festival in Lucban and the Niyogyugan Festival in Lucena City, provide a glimpse into the vibrant culture and traditions of the Quezonian people. Visitors can also indulge in the local cuisine, which features a variety of dishes made from fresh seafood, coconut products, and other local ingredients.

Quezon's commitment to promoting sustainable and responsible tourism practices ensures that its natural and cultural resources are preserved for future generations to enjoy. With its diverse offerings and commitment to sustainable tourism, Quezon Province is truly a destination worth exploring.

The province’s win echoes the resilience and dynamism of Philippine tourism, ready to embrace innovation and cater to the next generation of travelers. The 35th PTM was not only a showcase of the country's beauty but also a testament to its commitment to responsible and sustainable tourism growth.

With the industry steadily recovering from the impact of the pandemic, events like the PTM play a crucial role in revitalizing the travel sector and promoting the Philippines as a top-of-mind destination for both local and international tourists.

The 35th PTM, organized by the Philippine Tour Operators Association (PHILTOA), gathered over 300 exhibitors from across the country under the theme "Love the NextGen Tourism." The event focused on sustainable, digital, and inclusive travel experiences, reflecting the evolving demands of modern travelers.

Beyond exhibits and cultural shows, the PTM hosted informative seminars led by industry experts, discussing critical topics such as sustainable tourism practices and digital marketing strategies. This knowledge exchange empowers stakeholders to navigate the ever-changing tourism landscape.